February 2022 BCATW Buzz

President’s Message: Its’ not 2020 anymore.

The Canadian travel industry cannot afford another cancelled summer tourist season. Yet PM Justin Trudeau response last Friday is that he had “meetings” to discuss our border entry requirements, which are the most restrictive in the G7 was another disappointment. There is no ownership with our industry challenges before us and no leadership. Canadian medical professionals and the travel industry believe that travel risks are now manageable. Without a reopening plan in place this spring, potential visitors will book elsewhere and the summer season will be lost.

For those who want to develop or sharpen your success in selling your travel stories, the BCATW Workshop: Pitching Travel Editors will be held on Tuesday February 22 at 7 pm. Where we will cover researching publications, story angles and how to write your pitch letters. More details are below, BCATW members register by sending me an email, non-members go to Meetup.

Stay safe,

Edward Quan

President BCATW

BCATW Workshop: Pitching Travel Editors

Tuesday, February 22, 2022
Presented by Edward Quan
BCATW Members: $10, register by contacting edward@styledrama.com
Non-members: $20, register at meetup

Travel journalism is hard work and selling your stories can be equally as tough. For myself, developing a unique story angle and writing my piece is the easy part. Selling your articles requires a marketing strategy.

I have learned over the years that by creating a marketing plan for yourself is the best way to sell your stories. For success you need to:

• research various regional and national print and online publications

• find an unique story angle that fits the publication

• craft a persuasive pitch letter

For my session, I will provide you with details on how to research publications, find the right story angle and craft a compelling pitch letter.

Join us on Tuesday February 22nd.

Bakery at the Saddar Bazaar, Gilgit, Northern Areas, Pakistan

Bestway’s newest launch Pakistan: Lahore to Hunza

This 15-day journey exploring Mughal architectural treasures, experiencing world-renowned hospitality, being in the only country that is home to more than 107 peaks above 7,000 meters – there is just no end to the majestic mountain scenery of the Himalayan, Karakoram and Hindukush mountain ranges. At Hunza, immerse into the paradise thought to be the inspiration for James Hilton’s, Shangri-La. Visit the school attended by Malala Yousafzai the world’s youngest Nobel Prize winner and activist for the rights of education to girls. Traverse back into history at the ancient Buddhist monastery of Takht-i-Bahi and the ancient city of Taxila – conquered by Alexander the great in 326 BC. Also included are visits of the famous Khyber Pass, the KKH, Shigar valley and much more.

Dates and prices for 2022 and 2023 available at Bestway.